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The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise,....
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs....
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course....
Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders
The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be....
Mukesh Agrawal, Co-Founder of The Media Ant, spoke about how media planning landscape has evolved, what startup founders need to....
Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising....
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On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the....
Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured....
Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives....
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According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads....
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises....
