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In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL....
While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and....
Mukta Maheshwari, CMO, P&G India, and VP - Fabric Care, along with Josy Paul, Chairman & CCO, BBDO India, share....
In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C....
With the marketing role facing intense scrutiny in the recent times due to digital growth, we ask experts if it's....
X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks....
With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of....
Julie Woods-Moss, CMO, Thoughtworks, delves deep into decoding the need of the hour in the martech landscape today
Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down....
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big....
The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe....
Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a....
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the....
