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FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models,....
The total broadband subscriber base of the country as on 31 March, 2023, is nearly 847 million
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising,....
Ipsos' Chief Client Officer (Local Markets) Jim Needell and Chief Client Officer (APEC) Suresh Ramalingam talk about the trends in....
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has....
Snap Inc’s brand-oriented advertising business saw a 3% dip year-over-year
By removing certain ad targeting options, Meta is only decluttering its toolbox, say experts who are certain that the impact,....
The tech giant beat expectations by posting a revenue of $40 billion against the predicted $39 billion
Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV....
Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step....
Acer India's marketing head Sooraj Balakrishnan discusses how retail fared for the company in 2023, why gaming will be a....
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in....
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
Learning the art of personalisation and polishing data security management among other skills that marketing leaders want to gain this....
