Aditi Gupta STORY
Aditi Gupta

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Marketing Moments
RIL-Disney merger: NCLT approval first in a series of nods,...

The next step is to secure over 75% votes from stakeholders in favour of the merger; more approvals needed from....

By Aditi Gupta

Marketing Moments
Digital media revenue stood at Rs 63,200 crore in FY...

OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore

By Aditi Gupta

Marketing Moments
National Broadcast Policy must not hurt creative freedom: Industry tells...

At an open house discussion on National Broadcast Policy held by TRAI, stakeholders said there was a need to create....

By Aditi Gupta

Marketing Moments
T20 World Cup: ‘Viewership will spike as most games in...

Kingshuk Mitra - Head of Ad Sales - Star Sports, Disney Star, and Dhruv Dhawan - Head of Ads -....

By Aditi Gupta

Marketing Moments
Disney reports first profit in streaming business

The company saw a decline in sports revenue from Star India by 17%

By Aditi Gupta

Marketing Moments
Is JioCinema’s new subscription plan sustainable?

Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while....

By Aditi Gupta

Marketing Moments
e4m Media Debate 2024: Industry leaders call for reforms in...

Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that....

By Aditi Gupta

Marketing Moments
Sports business is all about feelings: Prashant Khanna, Disney Star

Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has....

By Aditi Gupta

Marketing Moments
Cable operators seek flat 35% distribution fee on MRP of...

In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution....

By Aditi Gupta

Marketing Moments
DD FreeDish to reach 5 crore homes by next year:...

But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast,....

By Aditi Gupta

Marketing Moments
TRAI will finalise National Broadcast Policy by May-end: Anil Kumar...

Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in....

By Aditi Gupta

Marketing Moments
Will IPL 2024 score bigger ad numbers than last 2...

Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not....

By Aditi Gupta

Marketing Moments
Network18 revenue jumps 50% in FY24

Network18’s TV news business recorded a jump of 28% in its revenue in the fourth quarter of FY24

By Aditi Gupta

Marketing Moments
Focus is to be present on TV to maintain continuity...

Rajiv Dubey, Head of Media, Dabur, talks about the brand's maiden foray into IPL, expectations from the tournament and plans....

By Aditi Gupta

Marketing Moments
ZEE withdraws NCLT plea for Sony merger: Move to find...

Also, the withdrawal of the plea will mean one less litigation for ZEEL which might help the company in the....

By Aditi Gupta