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Industry insiders predict the record date for listing of the $10-billion media and entertainment powerhouse could be set by November-end
Chawla, CEO of Titan’s jewellery division, spoke about the brand's latest collection, media mix, festive expectations and more
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but....
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14....
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers....
Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and....
The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources
Most experts are optimistic that broadcasters will make good returns on their cricket media rights investments in the long run,....
The rights are for bilateral India matches on home turf for the next five years
The rights are for bilateral India matches on home turf for the next five years
The media companies will be taking part in the online auction for TV and digital rights
ZEE and Sony together are expected to secure an audience of over 700 million in the TV and digital verticals,....
According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120....
Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV....
