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Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for....
Industry experts say TV distribution revenue is likely to go up this year on the back of price hike by....
Feeds in 6 regional languages, prime-time matches and no clashes with other cricket events make the month-long series a good....
Bundling could prove to be a saving grace as it will enable the large players to divide their fixed costs....
The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with....
Kaushal, the CMO of YES Bank, talks about the brand's refreshed logo, future plans, market strategies, philosophy and media mix
Experts from television industry say children nowadays look for stories and conversations that are both relatable and engaging
Industry experts believe it is the reduced global demand for the paper that has led to the reduction in price
ZEE5’s Chief Business Officer shares the network’s pan-India approach, media and content consumption trends and more
Dikshita Shukla, India Brand Head, Estée Lauder, talks about the importance of influencer marketing, collaboration with Manushi Chhillar, inclusivity and....
Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with....
