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As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs”....
TRAI has allowed cable operators to offer up to 45% discount while forming their own channel bouquets to enable flexibility....
With Gaurav Banerjee’s past successes in fiction, the new CEO of Sony is expected to take the network’s linear and....
Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months,....
Stakeholders say the SC directive for submission of SDC every time an ad is to be released is against government’s....
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs....
In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending....
Karan Gupta, MD, Aidem Ventures, talks about challenges that the advertisers and agencies will face in submitting the government mandated....
According to industry experts, these declarations can give away signals or hints of a major product launch or a response....
Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of....
Industry experts say broadcasters may give some leverage and consider the concerns of cable operators
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for....
As per legal experts, the clearance was vital to assess if the merger would create an appreciable adverse effect on....
From dealing with the impact of failed merger with ZEEL to facing the tough winds ahead with Disney-RIL merger, there....
Speaking during recent earnings call, Goenka, the MD & CEO of ZEEL, said the industry will see healthy growth in....
