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Our partnership with BCCI has worked like a charm: Raja Rajamannar

BY Simran Sabherwal

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In an exclusive interaction with exchange4media Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard shares his insights on the evolution of the relationship between the CMO and CFO & CTO, how an experience-led marketing strategy has helped Mastercard increase its brand salience, Mastercard’s India plans and how the association with BCCI has worked like a charm for the brand.

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