India wins 19 Pencils and 37 Merits in The One Show 2023
Agencies in India won a combined 19 Pencils and 37 Merits in The One Show 2023, it was announced in advance of the special 50th-anniversary awards ceremony at Hammerstein Ballroom during Creative Week in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled. Leo Burnett India Mumbai with Offroad Films Mumbai picked up two prestigious One Show Gold Pencils for “The Missing Chapter” on behalf of P&G Whisper, one each in Integrated and Out of Home. DDB Mudra Group Mumbai received one Gold for “A Silent Frown” on behalf of Charlie Chaplin Foundation in design. The One Show 2023 Pencil winners from India are as follows: Gold Silver Bronze Globally, FCB New York won the most One Show Gold Pencils with 11, including 10 for “McEnroe vs McEnroe” on behalf of AB InBev/Michelob ULTRA, which was the piece of work to win the most Golds this year. BBDO Canada Toronto with TA2 Sound & Music Toronto picked up nine Gold Pencils for Muskrat Magazine “Missing Matoaka”. BETC Paris won eight Golds, including three for Women in Games “Gender Swap”, two each for Canal+ “The Secret of Wakany” (with Gum Paris and Partizan Paris) and Duolingo "The Tattoo Duo Over” (with Voir Pictures Paris), and one for Lacoste “Unexpected Encounters” in Out of Home. Virtue Copenhagen received seven Gold Pencils, all for “Backup Ukraine” on behalf of Polycam, Unesco and Blue Shield. Tied with six One Show Golds Pencils each were Area 23 New York, Ogilvy Group Thailand Bangkok, and We Believers New York. Five Golds each went to adam&eveDDB London, Apple London, Duolingo Pittsburgh, Rethink in Toronto, Montréal and Vancouver, and VMLY&R New York. A total of 20,166 pieces from 69 countries and regions were entered in The One Show 2023. Agencies, studios, brands, production companies and designers in 54 countries and regions were awarded 210 Gold Pencils, 200 Silver, 238 Bronze, and 1,172 Merits. The One Show 2023 Best of Show, Best of Disciplines, special awards — including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil — and “of the Year” honors will be announced tomorrow, May 19, at The One Show’s special 50th anniversary ceremony and celebration at Hammerstein Ballroom in New York to close out Creative Week 2023. The One Show 2023 Global Creative Rankings will be announced on May 24, 2023.
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