Bombay HC rules Sebamed can continue claiming their soap is superior to HUL’s
However, Sebamed cannot compare HUL’s soaps to washing detergents
The Bombay High Court has allowed German personal care brand Sebamed to continue displaying advertisements claiming their soap is superior to Hindustan Unilever’s (HUL) soaps. However, Sebamed cannot compare HUL’s soaps to washing detergents, as it has done in its recent campaign, the court ruled in its injunction order passed on January 19. The high court bench reportedly concluded that Sebamed ads were backed by evidence-based data.
The matter was taken to the court by HUL with the plea to retrain Sebamed’s campaign from all mediums.
The ad war between HUL and Sebamed began after the latter came out with a campaign claiming that its cleansing bar is better than HUL’s. While ads very often claim that a particular company's products are superior, Sebamed directly named HUL's brands such as Dove, Rin, Pears and Lux, even claiming that beauty soaps such as Lux, Pears, and Santoor have the same pH levels as dishwashing soap bar Rin. In the campaign creative, they placed a strip of litmus paper on all the soaps in question to illustrate their point. The campaign is titled Filmstars kee nahi, science kee suno - a clear reference to Lux soap which has always been known as the 'filmstars’ soap'.
Tags : latest-stories advertising TV campaign staff-writer BARC India TV ratings NBF TV Campaign TV advertising TV News Internet Advertising Tv media TV advertising India TV ad campaign TV Ad Internet Advertising India tv marketing