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Marketing Moments
MIB set to amend Cable Television Network (Regulation) Act

One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act....

By Tasmayee Laha Roy

Marketing Moments
Pay DTH active subscriber base has 70.70 million in Jul-Sep...

A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to....

By Team PITCH

Marketing Moments
No major impact on ad volumes in news ratings blackout

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....

By Tasmayee Laha Roy

Marketing Moments
Bombay HC rules Sebamed can continue claiming their soap is...

However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed....

By Team PITCH

Marketing Moments
Ex-BARC execs manipulated Telugu & Kannada news genre ratings, exposed...

As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of....

By Team PITCH

Marketing Moments
Network18’s PAT more than doubles to Rs 333 cr for...

The network added that even amidst the absence of BARC ratings, its news biz has continued to grow stronger and....

By Team PITCH

Marketing Moments
'Teri Meri Ikk Jindri' starts January 27 on Zee TV

Aparna Bhosle, Business Head, Zee TV, said that their attempt has been to infuse the love story with as many....

By Team PITCH

Marketing Moments
Truth is a scarce commodity these days, says Journalist Vir...

The senior journalist shares his views about television news with Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series....

By Team PITCH

Marketing Moments
TRP scam chargesheet alleges Republic & BARC nexus in TV...

Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with....

By Team PITCH

Marketing Moments
TV advertising in 2020: 10 out of top 20 brands...

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise....

By Team PITCH