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However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed....
As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of....
Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with....
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise....
As the year draws to a close, we take a look at the key events of the broadcast industry from....
News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems....
Lulla, CEO of BARC India, addresses key topics such as TV viewership....
Subscribers will be able to see these changes across all logins and modules post upgrading their versions BARC India has....
Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was....
The spike has been the highest in Aug-Oct when compared to the same period in 2019 The advertising volume in....
