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On The Move
Shamsher Singh to join Network18 as Group Consulting Editor

Shamsher Singh has held senior editorial roles in leading media houses for over two decades

By Team PITCH

Marketing Moments
Disney Star-RIL to dominate 80% sports broadcasting: Will it change...

The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean....

By Sonam Saini

Marketing Moments
Scalability the only way to up brand visibility on traditional...

At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of....

By Team PITCH

Marketing Moments
‘There’s a preference for consuming content on digital platforms rather...

Pankaj Krishna, Founder & CEO of Chrome Data Analytics & Media, spoke at the third edition of e4m English Journalism....

By Team PITCH

Marketing Moments
YouTube Pause Ads: A good break from routine formats?

Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them....

By Sohini Ganguly

Marketing Moments
85% of Indians with access to TV tune in every...

Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the....

By Team PITCH

Marketing Moments
Big bucks for news broadcasters: Revenues soar up to 40%...

Looking forward, experts say the second quarter, which includes the festive season, could also be strong as TV will continue....

By Aditi Gupta

Marketing Moments
Revised Broadcasting Bill: Fine for non-compliant services raised up to...

This fine is for not conforming with standards specified by the central government regarding interference or equipment usage

By Sonam Saini

Marketing Moments
Draft broadcasting bill: Is the industry impressed?

While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts

By Aditi Gupta

BrandTalk
Tata Play removes Sony channels from bouquet; Sony calls it...

Harit Nagpal, MD and CEO, Tata Play, told e4m that they are restructuring their channel bouquets by removing less-watched channels....

By Aditi Gupta