Tags STORY
Marketing Moments
Bombay HC rules Sebamed can continue claiming their soap is...

However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed....

By Team PITCH

Marketing Moments
'BARC renaming Impressions as AMA will avoid confusion over metrics'

Industry experts say there is no difference between the two terminologies in terms of definition, and that there will not....

By Team PITCH

Marketing Moments
Is govt committee on TV ratings an intrusion in BARC's...

Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner As the....

By Sonam Saini

Marketing Moments
Govt appoints 4-member committee on ratings system

Seeks recommendations for a ‘transparent and accountable’ system The Ministry of Information and Broadcasting (MIB) has decided to form a....

By Team PITCH