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Marketing Moments
Regional language channels account for 57% of overall TV ad...

Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data....

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Marketing Moments
Wunderman Thompson Kolkata wins CenturyPly account for Corporate & Panel...

Wunderman Thompson commenced work on the CenturyPly account from July 1 After a multi-agency pitch, Wunderman Thompson Kolkata, has won....

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GREY & AutumnGrey bag mainline & digital mandate for Weikfield...

GREY group won the account following a multi-agency pitch process held in April this year GREY & AutumnGrey (GREY Group,....

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BrandZ Report: Amazon is world's most valuable brand, Facebook brand...

Instagram saw 47% growth in its value and TikTok enters list of Top 100 Amazon is the world's most valuable....

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Manav Sethi joins Octro Inc as Global Chief Marketing Officer

Sethi was earlier Group Chief Marketing Officer for Eros International Octro Inc has appointed Manav Sethi as Global Chief Marketing....

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Kalyan Jewellers appoints ex-L&K Saatchi & Saatchi CEO Anil Nair...

Aims to enhance digital-first strategy to strengthen connect with new-age audiences As part of a move to expand its Board....

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Will Facebook and Google be the biggest gainers from TikTok...

With products like Instagram Reels & YouTube Shorts, the two online giants....

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Intel Capital to invest Rs 1,894.50 crore in Jio Platforms

Intel Capital joins the list of marquee firms who have recently invested....

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Mondelez India forays into cake category

Launches Cadbury Chocobakes Choc Layered Cakes Mondelez India, the makers of snacking brands Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc.,....

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OOH players chalk out COVID revival plan

While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear....

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Roposo, Chingari dominate race to replace TikTok in India

The government's ban on Chinese apps put the Indian video-sharing social networking platforms on a fast track to snag the....

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Print & digital bodies ask govt to restrict Chinese media...

They also requested that the government call off collaborations and investments made by the Chinese in Indian media companies Indian....

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Wavemaker wins e-commerce mandate for Mondelez India

Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners Wavemaker has....

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Edtech startup BasicFirst appoints AjayDev Singh as Marketing Head and...

BasicFirst – a personalized e-learning platform – today announced the appointment of industry specialist AjayDev Singh as Marketing....

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Max Life unveils TVC for ‘Bharose Ka Number’ campaign featuring...

The ad film has been put together by Saatchi & Saatchi Propagate Max Life Insurance Company Ltd has unveiled its....

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