Cheil India has unveiled a new campaign for Samsung, celebrating Neeraj Chopra.

The campaign, titled "India Cheers Neeraj" depicts how the entire nation is rallying behind Neeraj as he gets ready for the Olympic Games.

The centrepiece of the campaign is a 120-second film.

“Samsung believes in empowering individuals to push beyond their limits and achieve greatness. We are putting our might behind Neeraj Chopra, who embodies excellence and limitless possibilities—values that are deeply respected at Samsung. With the 'India Cheers for Neeraj' campaign, we aim to harness the collective energy of the nation and ‘Unfold the Best’ in India's quest for gold in the Paris Olympic games. We aim to invite all Indians to join us in cheering for Neeraj,” said Aditya Babbar, Vice President, MX Business, Samsung India.

Vikash, Chemjong, CCO at Cheil India, marvelled at the original cinematic quality of the piece. "In the wake of a recently won Cricket World Cup, we wanted to bring out the emotion of ‘an entire nation holding its breath once more’. But this time it’s for one athlete who has already done the impossible by winning gold at the last Olympics" he said. "The film’s fleeting montage style is the unifying thread that connects every Indian to this beacon of national pride."