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Marketing Moments
Conflict of interest in cricket: Real or imagined

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to....

By Sandeep Goyal

Marketing Moments
Vidya Vox and Nucleya announce winners for BACARDÍ Sessions Season...

Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey Last month,....

By Team PITCH

Marketing Moments
Deepika Padukone’s social media wipeout: What happens to past promotions...

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy,....

By Tasmayee Laha Roy

Marketing Moments
News genre saw 5% growth in advertising in 2020; cars...

There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers....

By Team PITCH

Marketing Moments
Eros STX appoints Rajitta Hemwaani as biz head (music)

The company has also renamed its music app as Eros Now Music Eros STX Global Corporation has renamed Eros Music....

By Team PITCH

Marketing Moments
Campaigns that revived OOH in the year of the pandemic

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium The OOH....

By Noel D'souza

Marketing Moments
Airtel Payments Bank, Piccadily Agro, WhiteHat Jr top new GEC...

According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a....

By Team PITCH

Marketing Moments
Ikea's marketing expenses are always optimised and not extravagant: Amitabh...

In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes....

By Team PITCH

Marketing Moments
2020: The year OTT went mainstream

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT....

By Javed Farooqui

Marketing Moments
Colgate-Palmolive launches Vedshakti Oil Pulling, expanding its Ayurvedic oral health...

Vedshakti Oil Pulling cleanses the mouth & helps it detox Colgate-Palmolive (India) Limited, the market leader in oral....

By Team PITCH