There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33% and 36% respectively in Q4 In a year marked by pandemic, lockdown and unemployment, TV news has managed to show growth. As per the latest TAM AdEx numbers, news genre recorded 5% growth in advertising compared to Y2019. Just like the previous year, cars category led new genre advertising with 4% share of ad volumes in 2020. Interestingly, hand sanitizers saw highest increase in ad secondages, followed by Ecom-Education during the year when compared to last year. In terms of growth too, hand sanitizers topped with highest growth of 139 times followed by Ecom-Education with 4.4 times growth. The genre was worst hit during initial phase of the lockdown. However, there was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. While the count of advertisers and brands dropped by 30% in Q2, they recovered by 33% and 36% respectively in Q4 when compared to Q2. In fact, as per data, the average ad volumes on news genre reached to pre-lockdown level just within two months of post lockdown period. The genre saw positive growth in the festive period too. In October 2020, ad volumes on news genre had a double digit share. There was also a 49% growth in average ad volumes/day during the unlock period compared to the lockdown period.