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Marketing Moments
YouTube, WhatsApp crossed 400 mn monthly active users in Dec...

Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about....

By Javed Farooqui

Marketing Moments
OOH 2021: Trends that will define growth & success

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in....

By Noel D'souza

Marketing Moments
Brand Clovia is centred on the keyword 'joy': Neha Kant

As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how....

By Team PITCH

Marketing Moments
Music genre sees 2.8 times rise in ad volumes in...

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz....

By Team PITCH

Marketing Moments
Sony Pictures Networks India to telecast Abu Dhabi T10 tournament's...

All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony....

By Team PITCH

Marketing Moments
‘Again this year, we will place emphasis on performance marketing...

Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing....

By Misbaah Mansuri

Marketing Moments
Sebamed-HUL fued intensifies as latter plans to take 'suitable action'

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand....

By Misbaah Mansuri

Marketing Moments
What’s the secret to Hrithik Roshan’s efficacious brand affinity?

The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but....

By Noel D'souza

Marketing Moments
Movie genre sees 11% rise in ad volumes in 2020...

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020,....

By Team PITCH

Marketing Moments
Life without BARC data: Direct market feedback becomes the new...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers....

By Tasmayee Laha Roy