Tags STORY
Marketing Moments
'Messaging with a personal connect has taken precedence during these...

Kevin Shah, Co-Founder & Executive Director, Strategic Growth Advisors, talks about featuring....

By Team PITCH

Marketing Moments
OMG appointed as AOR for Electrolux in APAC & MEA

The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands Electrolux has appointed Omnicom....

By Team PITCH

Marketing Moments
Will the OTT-OOH bond prevail even post Unlock?

Experts say that OTT has still retained its love for the billboard medium and....

By Noel D'souza

Marketing Moments
How customer engagement is evolving in the new normal

Guest Column: Continuously engaging with the customer is key to staying competitive, writes Sunny Kataria, Head of Commercial Verticals, OLX....

By Sunny Kataria

Marketing Moments
Festive period boosts regional genres’ ad volumes by 21% in...

As per the data, among regional language channels, Tamil, Bengali, and Telugu....

By Team PITCH

Marketing Moments
Where will experiential marketing spends go in 2021?

With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some....

By Ruhail Amin

Marketing Moments
Unforeseen, Unprecedented, Unparalleled Opportunities

Guest Column: Pandemic paralysed us momentarily, but has presented opportunities for economic....

By Team PITCH

Marketing Moments
Amazon Pay India's advertising promotion expenses jump 55.4% to Rs...

The company continues to focus on security and reliability to ensure customers....

By Team PITCH

Marketing Moments
Firefox Bikes bets big on phygital; Opens first experiential store...

  Firefox Bikes, the bicycle brand from Hero Cycles Group Company announced the opening of their first experiential store for....

By Team PITCH

Marketing Moments
OTT giants expected to spend Rs 2824.9 cr on original...

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT....

By Team PITCH