Tags STORY
Marketing Moments
Slow year so far, TV sector now pins hope on...

Experts hopeful of growth ranging from 10% to 15%

By Sonam Saini

Marketing Moments
Harvesting the festivities: Onam goes beyond just local brands this...

Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical....

By Nilanjana Basu

Marketing Moments
Is the humble cable TV facing an existential crisis?

According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120....

By Aditi Gupta

On The Move
Upendrra Rai to launch Hindi newspaper-Bharat Express

The new Hindi Daily will be printed from Delhi NCR, Lucknow, Varanasi, Dehradun and Gorakhpur

By Team PITCH

Marketing Moments
Brands may spend 15-20% more on Onam advertising this year

While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by....

By Nilanjana Basu

Marketing Moments
Virat Kohli upholds Duroflex's promise of 'not 8 hours but...

Kohli, who is the national brand ambassador of the sleep solutions brand, stars in its new TVC

By Team PITCH

Marketing Moments
How did Gaana & MX Player go off pitch despite...

Monetisation woes, rapidly changing market dynamics and threats from more competitive players are some reasons why the platforms have been....

By Kanchan Srivastava

Marketing Moments
Twitter bird to depart, Elon Musk teases new logo

'Interim X logo goes live today,' tweeted Musk

By Team PITCH

Marketing Moments
MX Player looking for funds now?

With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources

By Team PITCH

On The Move
MX Player’s Manish V Dhanwani joins ShemarooMe

Dhanwani will be leading the D2C business at ShemarooMe

By Team PITCH