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The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it....
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Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt discusses #DoosraStadium's objectives, SOCIAL’s strategies for engaging Indian youth,....
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while....
The fund will help the company invest further in its ad targeting technology as well as continue the growth of....
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Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into....
The move is aimed at serving clients better and taking advantage of the opportunities emerging in the Middle East, said....
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused....
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Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
