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FEATURED
The balancing act in the era of Digital Communication

Technology is all pervasive in our times and so is digitization - dynamism is the hallmark of both. Some refer....

By Bidisha Nagaraj

FEATURED
How brands can enhance customer experience

In today’s digital age, it’s crucial for retailers to connect with their consumers through innovative offerings and personalized experiences. They....

By Ramakant Khandelwal

FEATURED
Summer of Sport brings innovation to the forefront in DOOH

Over the last decade, there has been a tremendous surge in the number of events in the International....

By Rohan Srinivasan

Marketing Moments
#BestPractices a passe’…It’s now #NextPractices!

In this ever-changing and digitally scripted marketing environment, one phrase has been beaten to death and that’s Best Practices. It’s....

By Sharad Gupta

Marketing Moments
Marketing and Building Meaningful Brands in the Hospitality Sector

In today’s fast changing world, the reasons that brought yesterdays’ customer to your hotel are evolving. Big brands are buying....

By pitchteam

Marketing Moments
Marketing and building meaningful brands in the hospitality sector

A vast and diverse country like India, always has something unique to offer; and our rich cultural heritage and mélange....

By Amanpreet Bajaj

Marketing Moments
Success, failure, and the thin line in-between for Indian and...

A squillion broken TV remoteshave borne the fury of viewers who, when watching live sports or their favourite shows, have....

By Gaurav Malik

Marketing Moments
In-App Marketing Trends this IPL Season

It’s that time of the year again. As the annual sportainment jamboree that is the IPL raises the curtains on....

By Pradyut Hande

Marketing Moments
The Quintessential Annual Plan

It’s the first month of the financial year and given that it’s another new year it automatically calls for a....

By Sabiha Khan

Marketing Moments
Changing paradigms in the ad tech industry

Analysing moods, taste, and needs in the age of AI / ML Written almost 110 years ago L. Frank Baum’s....

By Andesh Bhatti