Tags STORY
Marketing Moments
Adapting To The New Normal

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Abhishek Joshi - Head of Marketing and Business....

By Abhishek Joshi

Marketing Moments
Indian Consumption Story: Rewind, Reform & Reboot

As consumption among semi-urban and rural customers increases, Sanjesh Thakur, Partner, Deloitte India says that the road to economic recovery....

By Sanjesh Thakur

Marketing Moments
Companies Should Champion Gender Equity First to Achieve Gender Equality

Nathalie Amiel-Ferrault, Vice President, Customer Experience and Marketing, FedEx Express Middle East, Indian Subcontinent and Africa lays  down the case....

By Nathalie Amiel-Ferrault

Marketing Moments
Corona Brands

With the Coronavirus disease, also called COVID-19, pandemic triggering a lockdown around the globe, Mahesh Chauhan, Founder, Salt Brand Solutions....

By Mahesh Chauhan

Marketing Moments
My news, my way: How subscribers, membership will drive News...

Ad revenue and subscribers will make my bones, but competition won't break me - that's the thought which resonates today....

By Shakir Ebrahim

Marketing Moments
Bakery industry and its perceivable future

With digitization, changing consumer behaviour and thrust on rural development, Bakery industry is undergoing major changes in the....

By Amrinder Singh

Marketing Moments
Mistakes brands make while doing Influencer Marketing

Influencer marketing is a major trend in today’s time and is undoubtedly showing no signs of slowing down. One can....

By Gautam Madhavan

Marketing Moments
How CRM Software Improves Customer Retention Rate in the E-commerce...

Customers retained are customers gained. Customer retention is key to building a brand and proving to the other players in....

By Sheshgiri Kamath

Marketing Moments
Why You Need Public Relations to Build Your Brand Image

The roles that marketing, advertising and public relations play in building a brand image are often intertwined and....

By Nikky Gupta

Marketing Moments
Driving Customer Delight with Hyper Personalization

It’s been a long week packed with marketing meetings. Weary and tired, all you want to do is to catch....

By Sonia Kaul