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Marketing Moments
Will Programmatic Advertising re-shape Digital Marketing in India?

What makes Programmatic Advertising so promising? Programmatic Advertising is the big leap forward that disaggregates every ad view for sale....

By Nitin Chowdhary

Marketing Moments
Millennial customers expected to dominate in the coming time. Is...

While millennials are not vastly different from the rest, but the pace of change they represent is significant. They are....

By Debadutta Upadhyaya

Marketing Moments
Consumer behavior studies that are changing the way we do...

Consumer behavior has come a really long way into the mainstream marketing understanding and final execution. Product development, research, market-value....

By Sanchit Khera

Marketing Moments
Challenges and Potential of Partnerships between Traditional Lenders and Fintech...

Given the significant interest in fintech globally, and its ongoing evolution - the word “fintech” is now officially in Oxford....

By Monish Anand

Marketing Moments
Decoding DCO – The Heart of Programmatic Advertising

TV, Out Door & Print have been the legacy of advertising in India. Due to the inherent nature of these....

By Aditya Jagtap

Marketing Moments
How Technology is Saving Customer Loyalty

Customer loyalty has always been central to brand building but even more so in the digital age. Customer experience scores....

By Rahul Sharma

Marketing Moments
#VivoProKabaddi - Kabaddi refreshed and how!

The words possibly associated with Kabaddi a few years back would be ‘traditional’ and a sport with deep roots but....

By Rahul Saighal

Marketing Moments
Influencer Marketing and Advertising has evolved in the brand building...

An influencer is a person with the potential to influence the mindset of people. Influencers have had their fair share....

By Umang Mathur