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Marketing Moments
New-Age CRM Trends For a Better Customer engagement

Guest Column: Prosonjit Basu, Chief Strategy Officer, Home Credit India pens down new-age trends brands could use to enhance customer....

By Prosonjit Basu

Marketing Moments
CxO's Checklist for Effective Crisis Communication

Guest Column: Zahara Kanchwalla, Co-Founder & CEO, Rite KnowledgeLabs shares the key pointers for CXOs to keep in mind for....

By Zahara Kanchwalla

Marketing Moments
Indian consumers understand the value of life insurance more than...

Guest Column: Vinit Kapahi, Head of Marketing, Aviva India, details ways in which consumer behaviour towards insurance has involved The....

By Vinit Kapahi

Marketing Moments
Building a purpose-driven brand that enables future ready healthcare

Guest Column: Milesh Gogad, CMO, Indegene talks about building a purpose-driven brand that enables future ready healthcare Covid-19 tested the....

By Milesh Gogad

Marketing Moments
Integrated, multi-channel platforms key innovation driver in customer-centricity journey

Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that insight on integrating  the 3 Vs – Voice, Video,....

By Sonia Notani

Marketing Moments
Moving from AI to AI: Why it might save marketing

Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020....

By Gautam Mehra

Marketing Moments
Conflict of interest in cricket: Real or imagined

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to....

By Sandeep Goyal

Marketing Moments
Five key challenges for Indian television industry in 2021

Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, examines the road to recovery TV industry will be taking on....

By Shailesh Kumar

Marketing Moments
Recovery plan for 2021

Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models....

By Umesh Shrikhande

Marketing Moments
Curating content became the most important learning curve for broadcasters

Guest Column: Ravish Kumar, Business Head- Regional Entertainment (Kannada and Marathi Clusters), Viacom18, says that one key lesson that the....

By Ravish Kumar