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User Generated Content by brands - Is the trend here...

While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of....

By Nafisa Shaheen

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We assess celebrity associations with a purpose-driven approach: Sunil Kataria

Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the....

By Christina Moniz

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Kent ad fiasco: A cautionary tale for advertisers in COVID...

Advertising experts note that brands need to take precautions to not look insensitive, creepy or opportunistic in their communication The....

By Misbaah Mansuri

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Brands rally for an ‘Atmanirbhar’ India

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for....

By Sanstuti Nath

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We promote digital events since they have a wider reach:...

Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more “The focus for....

By Sanstuti Nath

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An Ad Icon: The Amul Girl

When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966, little did....

By Anam Khan

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Marketing the Cause

Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe....

By Sanstuti Nath

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Perfetti: ‘Center’-ed Around Sustainability & Profitability

With Perfetti Van Melle completing 25 years of operations in India, Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India tells....

By Simran Sabherwal

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ADD AN AGENCY

In the ever-changing world of business, the client-agency relationship has reached a point where specialist agencies are employed for a....

By pitchteam

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THE ROAD AHEAD TRADITIONAL MARKETING- “DIGITAL MARKETING”

The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved....

By Anam Khan