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While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of....
Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the....
Advertising experts note that brands need to take precautions to not look insensitive, creepy or opportunistic in their communication The....
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for....
Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more “The focus for....
When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966, little did....
Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe....
With Perfetti Van Melle completing 25 years of operations in India, Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India tells....
In the ever-changing world of business, the client-agency relationship has reached a point where specialist agencies are employed for a....
The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved....
