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Modern Times Elections Asks for Modern Campaigning

Congress leader Priyanka Gandhi Vadra logs on to twitter and creates a buzz within an hour Whether it’s....

By pitchteam

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THE ESSENCE OF MOBILIZING POTENTIALS

In eight years, Xiaomi has grown from another phone maker to taking the electronic and mobile world by a storm....

By Ekta Makan

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THE PERENNIAL EVENTS MARKET

Some key brands in the Live Entertainment industry are changing the conversation around events market and doing it....

By Anam Khan

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PROMISE AND PERIL IN THE CHANGING MEDIA INTERACTIONS

Today, the mobile phone as a “personal screen” has pushed India to more than a trillion unique interactions....

By Ekta Makan

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FIND YOUR DREAM CAR AT DROOM

Technology has been advancing with time and so are the new consumers. As everybody has moved online, the quest of....

By Anam Khan

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EMERGING TRENDS IN THE ADVERTISING INDUSTRY

The final year of this decade is upon us, which brings its own set of challenges for advertising professionals. They....

By Arvind Jain

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'SPRING'-ING TO THE TOP

K Madhavan, Managing Director of Peps Industries took over a sick manufacturing plant in 2006 and turned it around. “The....

By Simran Sabherwal

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COMPREHENDING THE CUSTOMER JOURNEY MAP

Customer Experience, Personalization, Artificial Intelligence and Real-Time Engagements are the premises which will lead marketers across sectors in....

By Smriti Mishra

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Reinventing the Essentials of Ayurveda

When it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix....

By Ekta Makan

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In conversation with Rajeev Sharma, Head - Corporate Services &...

Tell us about the new Ad campaign by Mitsubishi? What was the vision behind it? Our new Brand campaign, 'PARTNERING....

By Anam Khan