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Created to mark Bondtite's 25-year anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created....
Industry leaders have welcomed the directions for promoting virtual digital assets and services, saying the move will help represent the....
Industry experts say narrowing gross margins due to rise in raw material price and slump in rural demand have forced....
Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement....
At the launch of the Pitch Madison Advertising Report 2022, Nagaraj Krishnamurthy, Chief Strategy & Analytics Officer, Madison Media, explored....
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get....
Indian digital advertising industry grew by 35% to reach Rs 21,353 crore by the end of 2021, revealed the dentsu-e4m....
Reduction in tariff and separate allocation for startups are some of the other demands of the sector Beaten down by....
The third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of the....
The gaming industry is also hoping for a progressive policy structure from the government along with fair treatment from the....
