Sanstuti Nath STORY
On The Move
UPI apps, the new destination for brands to reach consumers?

Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both


On The Move
Discovery as a brand stands for trust & credibility across...

In a conversation with e4m, Issac John, Business Head- Digital (South Asia), Discovery, spoke about the channel’s OTT platform, Discovery+....


On The Move
Agility, adaptability & technology important in crisis time: Oliver Mirza,...

Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with....


On The Move
MyTeam11 expanded fantasy portfolio to 9 types of sports during...

Godara, the Co-Founder and CEO of MyTeam11, speaks about his company's resilience during the crisis and the future of fantasy....

By Sanstuti Nath

On The Move
Virtual community unboxing of OnePlus 8 got us nearly 98M...

Narayan, Head of Marketing, India, OnePlus, talks about the new product launch and maintaining communication with consumers during the lockdown....

By Sanstuti Nath

On The Move
‘Vocal for Local’ can be the driver of growth: Rakesh...

Head – Marketing & Branding, Bank of Baroda talked about the bank’s new music video, PM's Aatmanirbhar Bharat economic package....

By Sanstuti Nath

On The Move
Brands should convey hope, togetherness & transparency post-lockdown: Kantar

The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing....

By Sanstuti Nath

On The Move
It’s going to take about 2-3 quarters for business to...

Dhruva, Cleartrip's Vice President, speaks to exchange4media on the consumer trends and the 'new normal' in the industry The COVID-19....

By Sanstuti Nath

On The Move
Brands rally for an ‘Atmanirbhar’ India

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for....

By Sanstuti Nath

On The Move
We promote digital events since they have a wider reach:...

Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more “The focus for....

By Sanstuti Nath

On The Move
Lockdown may take up more than 50% of the air...

Every year, starting March as mercury levels soar to record high temperatures, air-conditioning brands unleash their communication across media enticing....

By Sanstuti Nath

On The Move
ups and downs in the market don't change the fundamentals...

Vivo, the Chinese smartphone maker, recently added one more device to its existing V- series portfolio with the launch of....

By Sanstuti Nath

On The Move
Marketing the Cause

Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe....

By Sanstuti Nath

On The Move
Lenovo combines smarter technology along with the vision to make...

World’s leading personal computer maker, Lenovo, recently took a new step towards smart computing. The technology giant launched its latest....

By Sanstuti Nath

On The Move
“Our product is the hero”: Rahul Agarwal, CEO, Organic Harvest

At the time when knowledge about organic personal care product is limited, Organic Harvest is not just making consumers aware....

By Sanstuti Nath