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Marketing Moments
Is India’s emergence as a creative force drawing advertising global...

Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal....

By Shantanu David

Marketing Moments
MIB to have extensive consultations on broadcast bill: Ashwini Vaishnaw

Ashwini Vaishnaw, Union I&B Minister, has said that the ministry will maintain its flexible approach and keep an “open mind”....

By Team PITCH

Marketing Moments
Prasar Bharati OTT: TV news players keen on outreach but...

Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be....

By Chehneet Kaur

Marketing Moments
MIB extends deadline for consultation on first draft of Broadcasting...

The ministry has informed stakeholders that a fresh draft will be issued after detailed consultations 

By Team PITCH

Marketing Moments
May take months or years: Legal experts vexed by withdrawal...

Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to....

By Aditi Gupta

Marketing Moments
What led MIB to withdraw the second draft of Broadcast...

Concerns among stakeholders regarding specific clauses and alleged secrecy around the draft’s distribution led the ministry to consider developing a....

By Team PITCH

Marketing Moments
Draft Broadcast Bill at odds with TRAI's FreeDish encryption rules,...

Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat....

By Aditi Gupta

Marketing Moments
Draft Broadcasting Bill: Digital news publishers ask for more transparency

The publishers allege the Broadcasting Bill aims to enforce censorship by putting a compliance burden on the creators

By Team PITCH

Marketing Moments
Revised Broadcasting Bill: Fine for non-compliant services raised up to...

This fine is for not conforming with standards specified by the central government regarding interference or equipment usage

By Sonam Saini

Marketing Moments
Draft broadcasting bill: Is the industry impressed?

While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts

By Aditi Gupta