Tags STORY
On The Move
Rediffusion wins creative & media mandate of Billion Readers Initiative...

The agency has been mandated to create impactful campaigns that highlight the importance of literacy and the benefits of Same....

By Team PITCH

Marketing Moments
DOOH: BMC to allow video ads in 'controlled environment'

Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination

By Kanchan Srivastava

Marketing Moments
Broadcast Bill: Now digital content creators write to govt over...

The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media....

By Team PITCH

Marketing Moments
Digital media body seeks meeting with MIB minister over broadcast...

DIGIPUB News India Foundation has asked for a copy of the Broadcast Regulation Bill from the MIB, saying that the....

By Team PITCH

Marketing Moments
IOAA tells agencies, 'Deal only with our OOH members'

The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit....

By Chehneet Kaur

Marketing Moments
Social media video, podcast creators may now become ‘digital news...

As per the new draft of the broadcasting bill, people who regularly post content on news and current affairs may....

By Team PITCH

On The Move
We will soon release DPDP draft for public consultation: Ashwini...

I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage

By Team PITCH

Marketing Moments
BMC contemplates banning video ads on DOOH

Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static....

By Kanchan Srivastava

Marketing Moments
BMC’s OOH Draft Policy: Height of hoardings capped at 100...

In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove....

By Kanchan Srivastava

Marketing Moments
Amid crackdown on hoardings, OOH media owners seek CM Eknath...

A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence....

By Kanchan Srivastava