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Marketing Moments
BMC’s new OOH policy: Media owners raise red flags

OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'

By Kanchan Srivastava

Marketing Moments
#e4mExclusive:  BMC’s new OOH policy: No hoardings on rooftop, no...

Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH

By Kanchan Srivastava

Marketing Moments
Billboard crash: Delhi municipal corporation orders structural audit of outdoor...

As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct....

By Team PITCH

Marketing Moments
‘Digital Competition Bill will curb anti-competitive practices and ensure fair...

Bill prohibits large platforms from engaging in self-preferencing, restricting third-party apps, imposing anti-steering policies, misusing data of business users, and....

By Shantanu David

Marketing Moments
Brands hit billboards, social media with colourful campaigns for Holi

The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant....

By Team PITCH

Marketing Moments
Bill Gates’ tea with content creator Dolly Chaiwala breaks the...

In India, you can find innovation everywhere you turn—even in the preparation of a simple cup of tea!, said Microsoft....

By Team PITCH

BrandTalk
Newspaper industry set to grow as PRP Bill will cut...

In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the....

By Kanchan Srivastava

Marketing Moments
Telecommunications Bill in Lok Sabha today: OTT likely to be...

As per media reports, the move comes as a relief for WhatsApp and Telegram as the communication service providers will....

By Team PITCH

Marketing Moments
Will OOH dazzle this festive season?

As the celebrations begin, experts tell us the trends and challenges for the OOH sector this season

By Team PITCH

Marketing Moments
MIB mulling introduction of OTT, DTH regulation bill

The bill is likely to be addressed after next year's general elections

By Team PITCH