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Marketing Moments
YouTube Shorts garnering 3.5 billion daily views in India: Susan...

YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed....

By Team PITCH

Marketing Moments
Twitter acquires newsletter publishing platform Revue

Twitter said that Revue will accelerate their work to help people stay informed about their interests while giving all types....

By Team PITCH

Marketing Moments
Can liquor brands sail through ASCI restrictions on surrogate ads?

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and....

By Misbaah Mansuri

Marketing Moments
MIB set to amend Cable Television Network (Regulation) Act

One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act....

By Tasmayee Laha Roy

Marketing Moments
We intend to take our direct subscriptions to double-digit figures:...

Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone....

By Javed Farooqui

Marketing Moments
Print ends year with marginal dip thanks to H2 ad...

As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered....

By Tasmayee Laha Roy

Marketing Moments
Spends on mobile advertising to witness a spike: Report

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led....

By Misbaah Mansuri

Marketing Moments
Pay DTH active subscriber base has 70.70 million in Jul-Sep...

A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to....

By Team PITCH

Marketing Moments
Will advertiser interest in cricket see a hike after India’s...

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster....

By Misbaah Mansuri

Marketing Moments
'The new logo of Club FM has a longer U...

e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group....

By Noel D'souza