Over the years, the term content has evolved to encompass everything - whether it’s a written piece, a 10-second video clip, an audio rendition, or just a Tweet - everything is content and content is everything. The internet, and social media especially, has turned into the content creator’s original habitat. With the overload of content and formats across platforms, how then do creators break through the clutter? Late last year, Twitter launched ArtHouse in India to help brands leverage the power and influence of creators to produce ground-breaking Twitter-first content. This Thursday, 15 April 2021, Twitter will dive deeper into the minds of content creators with a brand new episode of #ConversationStarters - a live video series aimed at unleashing marketing and creative secrets with experts across the country. In Thursday’s episode of #ConversationStarters, two seasoned experts from the content landscape in India – Sucharita Tyagi (@Su4ita), Film Critic, and Viraj Sheth (@viraj_sheth), Co-founder, Monk Entertainment – will talk about the Art and Science of Content Creation. They will discuss the plethora of content formats, emerging trends in the space, and what, as per them, works best to connect with today’s receptive and curious audience.