In addition to these podcasts, Radio City through the year will be adding other podcasts across various genres Radio City, India’s leading radio network, launched an eponymous podcast initiative ‘Radio City podcast’ to entertain listeners across its 39 stations. The initiative is designed to bring newer forms of entertainment to Radio City listeners across the country, with an array of interesting and provocative content that the brand is popular for. The podcast is being played on-air every hour across Radio City. The podcast is being aired for 5-7 minutes from 11 am to 5 pm on Radio City and a repeat of all podcasts will be played on Sunday from 1 pm to 3 pm across 39 markets. Some of the podcasts being played in the south will have new episodes every week and the rest will have 3 episodes launched per week, encapsulating varied genres from food and culture to crime, thriller, relationships, and drama. The details about the podcasts are being promoted across Radio City’s social media handles urging digizens to tune in to their favourite podcast on air. Kartik Kalla, Chief Creative Officer, Radio City said “With India having the 3rd largest listenership for podcasts globally, digital audio is clearly making a comeback, and we at Radio City are committed to investing in newer storytelling formats to keep our audiences engaged and entertained. Our focus for 2021 is to broaden our reach by amplifying our on-air and digital offerings and this is one step towards our goal. With our super talented RJs hosting this interesting line-up, I am certain that Radio City podcasts will provide our growing listener base more reasons to tune into Radio City and I’m excited to hear what our listeners have to say about this new initiative.”