Inshorts, India’s #1 English news aggregator, has steered a new turn by experimenting with new ad formats in collaboration with the automobile sector. Brands like Safari and Maruti Suzuki have brought into play their new products on the platform through advertisements which provide the users with a thrilling yet informative experience. The team at Inshorts worked on ideating an unconventional and captivating experience for its users. These cutting edge ad formats are not just engaging but also informative while making sure the user experience is not interrupted. The ad by Safari appears as a 60 words news story in the app's native format, announcing the release of the all-new model of the brand. The news story takes an interesting turn when the vehicle in the visual takes over the users’ screen and transforms into a full page visual giving more details about the car. Similarly, the ad for Maruti Suzuki takes the user by surprise when it smashes the news story to reveal the latest model of Swift. Both the ads individually garnered unique reach of over 17 lakh with industry best CTR of 4-5%.     Speaking about innovation in the ad tech space, Piyush Thakur, National Sales Head at Inshorts said, “The ever-evolving ad tech space allows brands to experiment with new ways of digital marketing. With the constant development in various creative ad formats, it is essential for us to deliver the best to marketers as well as our consumers. We are pleased to partner with Maruti Suzuki and Tata Safari for this ad campaign that communicates the message to the target audience in a non-intrusive and engaging way.” Armed with strong user behaviour insights combined with creativity and adtech innovation, Inshorts has carved a niche for itself in the digital advertising space with thumb stopping ad formats like Motion Story, Digital Magazine, Video story and gesture controlled ads. Today Inshorts delivers industry best results for over 500+ leading brands like Samsung, GSK, Dell, Volkswagen, Amazon Prime Video, Royal Enfield, Mercedes, BMW etc.