Ritika Raj STORY
Marketing Moments
Reality show helps drive deeper conversations with youth: Harish Narayanan,...

With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of....

By Ritika Raj

Marketing Moments
‘Those who have transformed & innovated are the ones who...

Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s....

By Ritika Raj

Marketing Moments
‘Our endeavor is to evoke regional pride while reinforcing national...

Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing....

By Ritika Raj

Marketing Moments
‘Retail sector picking up pace on the back of festive...

As Indian Terrain completes 20 years, Charath Narsimhan, MD, Indian Terrain Fashions, tells us about the company’s sustainable strategy, joining....

By Ritika Raj

Marketing Moments
Brands gear up for festive season cheer

Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing While the Coronavirus pandemic....


Marketing Moments
A festive boost for the real estate & home improvement...

With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season....