Ritika Raj STORY
Ritika Raj

Senior Correspondent

ritika.raj@exchange4media.com

@Ritweetika

Senior Correspondent at exchange4media group

BrandTalk
'Wakefit 2.0 signifies our brand purpose of simplifying living for...

Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and....

By Ritika Raj

BrandTalk
We believe in making technology accessible to everyone: Chandrika Jain,...

Jain, Director - Marketing, Lenovo India, talks about the brand’s Brave New Art video series that melds analogue and digital....

By Ritika Raj

BrandTalk
From Heartfelt to Hilarious: Mother's Day Campaigns that stood out...

We pick a few campaigns that topped our list amid the Mother’s Day marketing clutter this year

By Ritika Raj

BrandTalk
‘Our focus is to ensure 70% of our TG engages...

Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more

By Ritika Raj

BrandTalk
'We need to simplify this jargon-heavy sector to make it...

Ashish Tiwari, CMO, Home Credit India, talks about his vision for the brand, challenges and approaches for the BNPL sector,....

By Ritika Raj

BrandTalk
We are always evaluating new countries and regions to take...

Beriwal, Global Chief Marketing Officer, VAHDAM India talks about the brand’s global presence, newer blends, marketing strategies and more

By Ritika Raj

BrandTalk
‘We have a multi-pronged strategy to reach more consumers across...

Nilesh Malani, President & CMO, Polycab India Ltd, talks about the brand completing 25 years in business, shares insights around....

By Ritika Raj

BrandTalk
Social and content commerce is an extension of what we...

Devanathan - Senior Director, Social Commerce, Myntra shares insights on the idea behind Creator Fest, content-led marketing and more

By Ritika Raj

BrandTalk
We want to double our business in India by 2025:...

Thoreau, CMO - The Body Shop, shares thoughts on the brand's business vision and why its activism isn't skin deep

By Ritika Raj

BrandTalk
'We're imbibing a culture that makes us think more like...

Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications, DBS Bank India tells us all about the new campaign,....

By Ritika Raj

BrandTalk
‘Britannia strives to keep up with evolving preferences of each...

Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with....

By Ritika Raj

BrandTalk
We want to be the one-stop destination for everything for...

The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online....

By Ritika Raj

BrandTalk
Want to be more affable, inclusive & non-polarizing as a...

Sethi, Founder & CEO of Rage Coffee, shares insights on recent rebranding, association with cricketer Virat Kohli, marketing strategy, and....

By Ritika Raj

BrandTalk
Our conviction has been tested but it has helped build...

The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG,....

By Ritika Raj

BrandTalk
CEAT will always strive to make mobility safer & smarter:...

Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more

By Ritika Raj