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From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans....
The billionaires have applied for licences to offer satellite internet services in India; the new Telecommunications Act also opens doors....
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the....
Wadgaonkar, Global VP-Communications & Global DEI Champion at Nissan, spoke exclusively to e4m on the challenges and opportunities in crafting....
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared....
The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and....
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’....
Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only....
In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the....
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive....
In September of this year, Nirma disclosed its intention to acquire a 75% stake in Glenmark Life Sciences
The Zee-Sony deal may be on shaky ground but mergers & acquisitions in media are quite common globally. A glance....
With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google....
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which....
Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report
