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Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring....
Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every....
Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape....
Industry insiders say that some of the campaigns promoting the Narendra Modi-led party were downright weird and even misogynistic to....
In an exclusive conversation with e4m, Advocate Sanjay Basu shared his vision behind acquiring Bangla daily Ei Samay. He also....
The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials
Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands....
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May....
e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with....
After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to....
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be....
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while....
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand....
