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In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove....
With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t....
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence....
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system,....
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing....
OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'
Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost....
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it....
ACKO, upGrad, PokerBaazi, IDFC First Bank, and ICICI Direct were among the sponsors of the Season 3 of Shark Tank....
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources....
Meta allegedly blocked Ad and social media accounts of several startups and their founders, who participated in Sony’s Shark Tank....
Education brands, mainly coaching centres who used to spend most of their marketing budgets soon after results of NEET and....
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year....
Sony has claimed that the startups violated copyrights; founders deny the charge and say they have incurred a huge loss....
