"Yeh Holi, Distance Wali" Says Pepsi(R) And Salman Khan
Beverage brand encourages consumers to practice social distancing this Holi Last year has been an unprecedented year and with the upcoming festival of colours, there is a lot of excitement amongst people to celebrate it with friends and family. However, while gearing up for Holi, amidst the global health challenge, Pepsi® and Bollywood superstar Salman Khan are urging consumers across India to celebrate a ‘Distance Wali Holi’. In a video released on the brand’s social media pages today, the actor is seen amidst a riot of colors, delivering a pertinent message of celebrating Holi while maintaining social distancing. A PepsiCo India spokesperson said, “Holi is a time of togetherness and boundless fun and we wish everyone a very Happy Holi. However, given these are unprecedented times, Pepsi® is championing the cause of ‘Distance Waali Holi’ through its new communication.”
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