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Starbucks Forays Into Ice-Cream Category With #ScoopsOfDelight

BY Team PITCH

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This Summer, beat the heat with Starbucks’ #ScoopsOfDelight - an indulgent range of handcrafted Ice creams Marking their foray into a brand-new category, the favourite neighbourhood store, Starbucks has announced the launch of a new range of ice-creams inspired by the customers’ favourite beverages across stores in India. Expertly handcrafted with the finest quality ingredients, the exciting new category includes indulgent flavours, formats, and personalised options to win the hearts of ice-cream lovers. Handcrafted to send fans on a treasure hunt of indulgent mix-ins, flavor, decadence and texture, these ice-creams are a perfect add-on for every occasion. This latest offering will provide customers yet another delightful way of indulging in the cherished Starbucks experience while reinforcing Starbucks’ unparalleled coffee authority and its commitment to continually reinventing the coffee experience through innovative avenues. Starting April 14th, 2021, coffee afficionados can get their hands on this exquisite dessert range of delicious flavours such as Java Chip, Caramel Macchiato and Vanilla flavoured ice creams. The delicious range of ice creams will be available as scoops, ready-to-eat family packs and as Affogatos. Customers can also delight themselves by adding a scoop of the Ice-Cream to their favourite Frappuccinos® or other beverages.

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