Goibibo’s Women’s Day Campaign Inspires Women Travellers to Soar Carefree
The digital film features Vidya Balan who is seen exhorting women travellers to own and fly high with their travel dreams
Indian women are stepping out and breaking the mould every year by shattering stereotypes and taking societal challenges head on. To celebrate these women who are taking their travel aspirations in their own hands, Goibibo, India’s leading online travel booking brand has launched a digital film to celebrate those Indian women who have set out to explore the world while encouraging others to set themselves free from the burden of social mores. Conceptualized internally by the creative crew of Goibibo, the digital film features National Award winning film actor Vidya Balan. The film delivers a powerful message while maintaining a conversational tone in its narration and depicts real life instances faced by women travellers often. From being judged for traveling solo, or for their choices or even clothes – Vidya talks about some of the challenges faced by women flyers and suggests redressal through wit and repartee. The film concludes with Vidya urging women to pursue their passion and breaking free from the unwritten rulebook for women travellers.
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