Fortune wants you to rediscover the joy of 'ghar ka khana'
Adani Wilmar has unveiled its latest brand campaign for Fortune, its flagship edible oil brand. Titled 'Ghar Ka Khana Ghar ka khana hota hai', this 360-degree initiative celebrates the essence of home cooking, emphasizing the unmatched satisfaction and nourishment derived from meals prepared with love. Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting. As patrons peruse the menu, a simple mention of 'bharwa baingan’ (stuffed brinjal) triggers a flood of memories for one diner, transporting him back to the warmth of his mother's kitchen. The Multisensory Experience: Capturing the sights, sounds, and scents of home-cooked dishes, the protagonist vividly recalls the sensory journey of preparing a meal with Fortune Soya Health Oil and Fortune Kachi Ghani Mustard. His immersive recollection not only evokes nostalgia but also sparks a realization among onlookers: true satisfaction lies in the familiarity and wholesomeness of 'ghar ka khana'. Mukesh Mishra, Vice President – Sales & Marketing, Adani Wilmar, shares his vision behind the campaign, stating, “We aim to inspire people to rediscover the pleasure of cooking and savouring homemade dishes, fostering stronger bonds with their loved ones. At Fortune, we believe that home cooking is more than just preparing a meal; it is an experience of the senses." Piyush Pandey, Chief Advisor at Ogilvy India, adds, "Fortune has consistently celebrated the joys of eating at home with its message - 'Ghar ka khana, ghar ka khana hota hain'. We decided to take that thought to the next level by setting the narrative about home-cooked food in a restaurant... We anticipate that the phrase, 'Ghar ka khana, ghar ka khana hota hain' will catch on in a big way and stay in people’s minds for years to come.” The 'Ghar Ka Khana, Ghar ka khana hota hai' TVC will air on leading television channels nationwide, inviting viewers to embark on a journey of rediscovery and reimagine the joys of cooking at home.
Tags : Internet Advertising India Marketing News PR and Corporate Communication News Digital Media News Television Media News Adani Wilmar Fortune 'Ghar Ka Khana Ghar ka khana hota hai' Ogilvy India Piyush Pandey Fortune Soya Health Oil Fortune Kachi Ghani Mustard Mukesh Mishra