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Marketing Moments
Google-Facebook duopoly and its impact on digital advertising landscape

The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts Tech giants....

By Javed Farooqui

Marketing Moments
Sony Pictures Networks India to telecast Abu Dhabi T10 tournament's...

All 29 Abu Dhabi T10 matches will be telecast live on Sony Six in English and 27 matches on Sony....

By Team PITCH

Marketing Moments
H&M OPENS 50th STORE IN INDIA

The newest H&M store is in Bhubaneswar H&M, Hennes & Mauritz AB, the international fashion retailer has announced the launch....

By Team PITCH

Marketing Moments
We had our viewers and advertisers back by Q3: Nina...

Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with....

By Naziya Alvi Rahman

Marketing Moments
2020: A peep into TRAI's regulatory manoeuvres

From announcing NTO 2.0 to launching channel selector apps, TRAI had a rather eventful year On 1st January 2020, the....

By Javed Farooqui

Marketing Moments
TV9 Marathi unveils new look & brand positioning

The revamped identity is in line with the brand's promise of 'Kaalji Tumchi Hith Maharashtrache' (Viewer’s Concern & In the....

By Team PITCH

Marketing Moments
Life without BARC data: Direct market feedback becomes the new...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers....

By Tasmayee Laha Roy

Marketing Moments
Hero MotoCorp appoints Vijay Thomas as Marketing Lead - Premium...

Thomas joins the company from Harley-Davidson where he was the Marketing Lead for the Indian market Two-wheeler giant Hero MotoCorp....

By Team PITCH

BrandTalk
Work from home has significantly impacted the sleeping pattern of...

Vinod Khandelwal Sr. GM (E-com head and Buying), Nilkamal Ltd shared insights on Doctor Dream’s brand-building, positioning strategies, expansion plans....

By Ritika Raj

Marketing Moments
2021: The year of recovery and growth for the broadcast...

Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises....

By Sonam Saini