Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
Most creative spots we saw between December 1 and 15
The campaign has been conceptualised by Ogilvy South
Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020....
Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment....
Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste....