Tags STORY
Marketing Moments
Fortune wants you to rediscover the joy of 'ghar ka...

Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting

By Team PITCH

Marketing Moments
Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya...

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

By Ritika Raj

Marketing Moments
Best ads of the fortnight: Licious rings in an early...

Most creative spots we saw between December 1 and 15

By Team PITCH

Marketing Moments
Fortune Chakki Fresh Atta shows what it takes to be...

The campaign has been conceptualised by Ogilvy South

By Team PITCH

Marketing Moments
Troll-proof: How should brands approach social media backlash without sullying...

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020....

By Misbaah Mansuri

Marketing Moments
Sourav Ganguly-Fortune fiasco: Was suspension of ad the right move?

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment....

By Misbaah Mansuri

Marketing Moments
Sourav Ganguly’s angioplasty makes Twitter revisit his Fortune Oil ad

Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste....

By Team PITCH