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Marketing Moments
'BARC renaming Impressions as AMA will avoid confusion over metrics'

Industry experts say there is no difference between the two terminologies in terms of definition, and that there will not....

By Team PITCH

Marketing Moments
Post-festive AdEx on GECs will see a growth this year,...

Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit....

By Sonam Saini

Marketing Moments
India Today Group names Prabhu Chawla as Editorial Consultant for...

Chawla will be back to hosting and will be seen on Aaj Tak   The India Today Group has roped....

By Team PITCH

Marketing Moments
Naselin ties-up with Gaana for a first-of-its-kind partnership to foster...

Introduces specially curated Shubh Ratri playlist on Gaana Naselin, a widely used nasal decongestant spray and Gaana,....

By Team PITCH

Marketing Moments
KIKO TV repositions itself as assisted shopping experience app

With the move, the company is now India's first AI-powered video and live commerce platform KIKO TV, a recently launched....

By Team PITCH

Marketing Moments
News channels see festive cheer in ad bills

As per industry estimates, festive billings have seen close to 80%-100% recovery.....

By Tasmayee Laha Roy

Marketing Moments
5 global platforms to have 678mn SVOD subs by 2025:...

As per a report by Digital TV Research, while Disney+ will add 112 mn subs by 2025, Netflix will hike....

By Team PITCH

Marketing Moments
ICICI Prudential Life Insurance unveils a new advertising and marketing...

ICICI Prudential Life Insurance has launched a new multimedia advertising and marketing campaign to establish its term insurance plan ....

By Team PITCH

Marketing Moments
Tata Sky Binge partners with CuriosityStream to Bring World-Class Factual...

Tata Sky Binge adds thousands of exciting, on-demand titles from CuriosityStream’s distinguished library of world-class documentaries CuriosityStream,....

By Team PITCH

Marketing Moments
The? ?best? ?auspicious? ?investment? ?is? ?in? ?sound? ?sleep? ?

Kurl-on released a new campaign that the best auspicious investment should be in sound sleep and not in electronic gadgets.....

By Team PITCH