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Marketing Moments
Aakash Edu Services TVC with Yuvraj Singh crosses 30 mn...

The TVC garnered 20x growth in terms of direct and organic sessions for Aakash Digital in comparison to the same....

By Team PITCH

Marketing Moments
TV sees highest ad volume in 5 years: BARC

As per BARC data, Week 43 has registered 38.7 million seconds of ad volume on television, highest since Week 16....

By Sonam Saini

Marketing Moments
There cannot be a worse precedent: says Dr. Annurag Batra...

Dr. Annurag Batra, Chairman and Editor-in-Chief of e4m & BW Businessworld group, writes why staying silent on the absolute misuse....

By Annurag Batra

Marketing Moments
Govt appoints 4-member committee on ratings system

Seeks recommendations for a ‘transparent and accountable’ system The Ministry of Information and Broadcasting (MIB) has decided to form a....

By Team PITCH

Marketing Moments
‘We will counter shrillness with intensity, noise with depth &...

Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus....

By Tasmayee Laha Roy

Marketing Moments
ITC’s Candyman Fantastik ‘Cricket's Snacking Partner’ campaign celebrates quintessential fan...

Campaign's 12 contextual TVCs aligned to amplify celebratory cricketing moments during live match hours with sweet indulgences making match....

By Team PITCH

Marketing Moments
Inside Parle Agro’s Rs 40 crore ad blitz for B-Fizz

The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations

By Team PITCH

Marketing Moments
TVS Credit Adds to the Festive Vibe; Launches #MagicalDiwali Consumer...

TVS Credit Services Ltd. announces the onset of the #MagicalDiwali festive campaign ahead of the season’s celebrations. The....

By Team PITCH

Marketing Moments
OYO launches ‘Contactless Check-in’ campaign; featuring OYO asset owner and...

With Contactless Check-in’, OYO guests can check-in on the OYO app wherever, whenever OYO Hotels & Homes has....

By Team PITCH

Marketing Moments
Jaquar Lighting’s new campaign highlights the importance of surge-protected Prima...

The TVC showcases the brand’s first-of-its-kind Prima LED range as a solution to dimming and outages caused by power....

By Team PITCH